More Than  Products

A PURPOSE

Discover the story, people and purpose behind lynwayz

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Our Story

Where Lynwayz Began

Lynwayz was founded by Brenetta and Lyndsey Hudson, driven by a passion for clean, effective, and natural personal care. Since 2016, we have been committed to creating products that are safe, natural, and effective. Lynwayz was born out of love, loss, and a deep commitment to health. After losing our grandmother, Milly, to ovarian cancer, we became passionate about creating personal care products that are free from harmful chemicals and made with natural ingredients. Our Milly’s Natural Deodorant is more than just a deodorant. It is a tribute to her life and a reminder of the importance of caring for ourselves in the most natural way possible. Milly was a woman of strength, grace, and resilience, and her legacy continues to live on through every product we create. As a women-owned company, we are proud to help others make healthier choices for themselves and their families. With backgrounds in agriculture and health, we understand the importance of using quality ingredients that care for and support the body. Every Lynwayz product is made with care, using ingredients you can trust. We are continuing to grow our product line to include natural soaps, haircare, and supplements, giving you more natural options for your everyday wellness. Your wellness is our mission.

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WHY LYNWAYZ

What We Believe

Our values guide everything we do from the products we create to the people we serve. We believe in clean care, intentional wellness, and a better tomorrow.

Clean

We believe in natural ingredients of the highest quality.

Effective

Our products are made to work well and feel good.

Purpose

Every product we create is inspired by our story and made with care.

Empowering

Our products help you feel good, confident, and comfortable in your own skin.

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Lynwayz creates safe, natural, and effective personal care products you can trust. Here’s what makes us different:

Natural Ingredients
Customer Satisfaction
Women-Owned
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The Team

Meet The Founder

Brenetta Hudson

My journey started with a simple belief: what we put on our bodies should be just as safe and nourishing as what we put into them. With a background in criminal justice and advanced degrees, advocacy and integrity have always been a part of who I am. But my love for wellness and clean living is what truly shaped the path I’m on today. As a proud Black woman entrepreneur, I’m passionate about creating personal care products that honor our health, our stories, and our strength. Every product I create is guided by a commitment to transparency, education, and raising the standard for what self-care can be. Lynwayz isn’t just a brand. It’s my way of helping others live more confidently, make more conscious choices, and experience the benefits of natural wellness.

The Team

Meet The  Co-Founder

Lyndsey Hudson

Lyndsey Hudson is the co-founder of LynWayz and a self-proclaimed wellness fanatic. Her passion for holistic health and natural living was inspired by her incredible mother, Brenetta Hudson, the founder and CEO of LynWayz. With her mother’s influence, Lyndsey earned a Bachelor of Science in Human Nutrition and Dietetics and turned her passion for health into a career as a nutritionist and wellness coach. She has helped clients work toward healthier, happier lives through personalized wellness plans, holistic approaches, and education on clean living.Her passion for toxin-free, plant-based wellness eventually led her to co-found LynWayz, a brand focused on creating safe, natural, and effective personal care products. She believes that what we put on our bodies is just as important as what we put into them, and she is passionate about making clean beauty and wellness more accessible to everyone. When she’s not working on LynWayz, Lyndsey enjoys gardening, researching herbal remedies, and creating natural wellness solutions inspired by the earth.With a deep connection to nature and a passion for holistic health, Lyndsey believes that true wellness begins when we take care of both ourselves and the world around us.

The Team

Meet The Researcher

Kimberly West Bowman

Hi, I’m Kimberly West Bowman, and I create natural soaps for Lynwayz that pair beautifully with the signature scents of Milly’s Natural Deodorant.I hold degrees in Child Development and Business, and I bring the values I’ve gained from both fields into everything I create. For 19 years, I owned and operated a daycare, where I learned the importance of patience, growth, and intentional care. Those same values now guide my work in natural wellness.My background in business keeps me focused and organized, while my love for research and gardening keeps me curious and connected to nature. Whether I’m blending ingredients or planting herbs, I’m always looking for ways to bring people closer to the earth and to themselves.Being part of Lynwayz allows me to bring together what I’ve studied, experienced, and loved into every bar of soap. As a proud Black woman entrepreneur, I’m passionate about creating personal care products that honor our health, our stories, and our strength.For me, Lynwayz is more than a brand. It’s an opportunity to create products with care, share what I’ve learned, and help others make more conscious choices about their personal wellness.

Our Mission

To Create Natural Wellness
for Everyday living

At Lynwayz, our mission is to create clean, natural, and effective personal care products that put your well-being first. As a Black women-owned small business, we are committed to providing high-quality alternatives made with ingredients you can trust to nourish, protect, and support your everyday wellness.Today, we continue that mission by creating safe and healthy wellness essentials with care and intention. Rooted in purpose and driven by passion, Lynwayz is more than a brand. It is a commitment to healthier living, a tribute to strength, and a celebration of natural beauty.

CARE START WITH PURPOSE

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